About koi

At koi, we’re crazy about great design—modern, practical design for everyday life. We love putting our own creative spin on stuff you interact with every day, like clothing, sheets, pillows, things around your home.

On this website, you’ll find our signature scrubs, lab coats and accessories. You can find other koi items, including clothing, bedding, jewelry, bags, mobile chargers and unique gift items handpicked by our founder and designer-in-chief, Kathy Peterson, at koilifestyle.com.

At koi, our mission is to create stuff that people love. We love taking what’s ordinary and turning it into something amazing and memorable. We’re all about designing happiness and creating products that reflect our philosophyof beautiful, practical design.

About our online store

The koi online store on this website is a unique partnership between koi and our retailer partners. At koi, we owe a lot of our success to the local retailers who have sold, promoted, nurtured and believed in our brand and products since day one. Through our online store, we’re teaming with local koi retailers in your community to get our products to you faster and offer our entire current collection online in one place.

Order placed via the koi online store will typically be filled and shipped by independent retailers in our network. Our authorized retailer network includes over 1,000 retail locations in the United States, Canada and worldwide. While we love having you shop on our site, we also urge you to visit and support the local authorized koi retailers in your area and experience our products in person.

About Kathy

Kathy Peterson, koi’s founder and designer in chief, has been designing happiness for over 20 years. Before developing her koi lifestyle brand, Kathy’s design career has included everything from designing for iconic fashion labels like Guess to creating her own successful designer scrubs brand to partnering with leading lifestyle brands including Ecko and tokidoki. Kathy grew up in Honolulu, Hawaii and currently resides and designs in Los Angeles, California.

Six Keys to koi happiness (aka - Our Company Philosphy)

Back when we first started koi, we wrote down a few guiding principles that defined who we are as a company. To this day, we try not to stray from this company philosophy, which we call our six keys to koi happiness.


Our Six keys to koi happiness

Passion: It's the most important ingredient in life, love, and everything we create.

Innovation: It's both a goal of ours and what sets our designs apart.

Strength: We believe the strength of our company comes from our people. We invest in our team and hire the best in the industry.

Commitment: We are committed to diversity, equality, and social and economic justice.

Excellence: It is our ongoing commitment to you to create the best products and services available.

Sharing: We believe in giving back to the community and making a difference whenever possible.


Put it all together and you've got the secret to koi happiness!