koi Raises More Than $42,000 to Benefit Domestic Violence Charity, A Window Between Worlds
Santa Monica, Calif. (June 13, 2011) – koi design, LLC, the home of designer scrubs successfully raised $42,571 as part of a company-wide fundraising effort at their annual warehouse sale weekend to benefit A Window Between Worlds (AWBW), an organization dedicated to providing creative expression as a healing tool for battered women and children in crisis shelters. The warehouse sale weekend kicked off with a VIP preview event on June 10 and continued through the weekend with the warehouse sale on June 11 and 12. Several hundred loyal koi fans from all over the West Coast came to koi’s Santa Monica warehouse to purchase designer scrubs. 20 percent of all of the proceeds went directly to AWBW’s art programs, allowing victims of domestic violence an outlet of personal expression.
“Our warehouse sale is an opportunity to not only offer designer scrubs to our loyal customers, but to also aid the community around us,” said Kathy Peterson, founder and CEO of koi. “By contributing to AWBW’s efforts we hope to raise awareness of how this remarkable organization provides hope and recovery for women and children that are victims of domestic abuse by expressing their feelings through art.”
Generous sponsors including Marc Ecko Enterprises, Wells Fargo, Sanita, ProWearPlus and UPS donated a combined total of nearly $20,000, to aid victims of domestic violence through AWBW’s programs across the country. In addition, proceeds from the VIP preview event ticket sales, as well as cash donations, increased the amount of funds donated to help the organization purchase supplies.
“A Window Between Worlds is extremely grateful for koi’s ongoing support of our organization,” said Cathy Salser, executive director, A Window Between Worlds. “Art supplies and community support are critical to the success of our organization and with koi’s contribution we have the means to continue bringing women and children the tools they need to develop a renewed sense of hope and possibility.”
In addition, koi’s donation will support programs for 50,000 domestic violence survivors in the greater Los Angeles area and across 23 states. To continue support beyond the warehouse sale, koi will design a top specifically for AWBW and will donate $2 from each sale to the organization.
Founded in 2006 by veteran fashion designer Kathy Peterson, koi specializes in stylish, form-flattering scrubs for women and men. koi design quickly struck a chord with fashion-starved medical professionals bored with the traditionally drab options available. The company has rapidly grown to be sold in more than 1,000 retail stores worldwide and earned a passionately loyal following among fashion-savvy healthcare professionals. For more information, visit www.koihappiness.com, and find us on Twitter and Facebook.
About A Window Between Worlds
A Window Between Worlds (AWBW) is a nonprofit organization dedicated to using art to help end domestic violence. Since 1991, AWBW has provided creative expression as a healing tool for over 74,000 battered women and their children in crisis shelters, transitional homes, and outreach centers throughout the United States. For more information, visit www.awbw.org, and find us on Twitter and Facebook.